Propaganda & Media Studies
Influence
by Robert B. Cialdini
The foundational entry point to understanding how people are persuaded. Cialdini's six principles — reciprocity, commitment, social proof, authority, liking, and scarcity — form the psychological bedrock that all propaganda exploits. Backed by 35 years of peer-reviewed research, this is accessible pop-science that makes every subsequent book on this list easier to understand.
#propaganda#persuasion#psychology#media-studies#social-engineering
